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Press Release. Amsterdam & Zurich, 5 March 2020. Green Destinations, organizer of the annual Sustainable Top 100 Destination Awards, bookdifferent.com, the leading platform for sustainable accommodations, and Fair Voyage, an innovative sustainable tour operator platform, launch the Good Travel Alliance to increase visibility for sustainable destinations and make sustainable travel easier for consumers. As purpose-driven organizations, each with a fundamental sustainability mission, the three founding partners of the Good Travel Alliance share the principles of independent third party checks and science-based research to verify sustainability, stay clear of conflicts of interest and provide trustworthy choices for consumers. By using technology as a force for good, connecting databases and collaborating on awareness building, the Good Travel Alliance strives to make sustainable travel easy by providing transparent, online bookable sustainable travel choices for consumers.
Three purpose-driven organizations have taken the lead to establish sustainable travel role models, avoid greenwashing and create more transparency for travellers – Green Destinations for destinations, bookdifferent.com for accommodations, and Fair Voyage for tour packages. To strengthen their collaboration on information sharing and awareness building, the three travel impact organizations have now formalized their partnership and launched the Good Travel Alliance.
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