We at Fair Voyage aim to create a holistically sustainable social enterprise role model. This also means that we must develop a sustainable approach to awareness building and connecting with conscious travelers who wish to make a difference and help us grow our impact.
Here’s the challenge:
We live in a world of information overload and confusing storytelling. The more a company spends on so-called Corporate Social Responsibility (CSR), Environmental, Social and Governance (ESG) and Sustainability communications, the more they and their products are perceived to be supporting a good cause by those who want to make a difference.
Furthermore, paid and sponsored ads often are the primary source of new clients for consumer-facing (B2C) startups funded by venture capital. This often leads to a situation where teams who initially set out with only the best of intentions to make a difference become dependent on continuous new fundraising:
- If they succeed, most startups loose control to venture capital and institutional investors during their successful growth story, which by default most often leads to an inherent conflict of interest with the return targets of such professional investment funds.
- On the other side, if they do not succeed to continuously raise new funds, they often run out of liquidity and have no choice but declare bankruptcy and cease operations.
In both cases, purpose-driven teams are not able to realize and protect their initial impact mission, despite their best of intentions.
At Fair Voyage, given our teams’ experience in the finance and investment industry, we have been keenly aware of this dilemma from the very start. And we have been testing and innovating more sustainable ways to create holistic positive impact.
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