SDG 14 highlights that coastal and maritime tourism relies on healthy marine ecosystems. Therefore, tourism bears the shared responsibility to conserve and sustainably use the oceans, seas and marine resources for sustainable development. ⠀
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The main strategy to achieve this is by integrating tourism development into the overarching coastal zone management of a region. This way, tourism can actively help to support the conservation and preservation of fragile ecosystems, marine life and underwater biodiversity. This can be done by implementing sustainability standards, active protection of the attractions and visitor management among other things.⠀
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It can furthermore also be a catalyst for the promotion of a blue economy, which will contribute largely to the sustainable use of marine resources. Other practical steps tourism businesses can take are waste and wastewater treatment, overall pollution and waste reduction, investing in green products and technologies and raising awareness among travellers, staff and local communities.⠀
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